Shanghai World Food Co., Ltd.

Background: Shanghai world food co. Ltd. Is a subsidiary of jointop group company, which takes advantages of capital and talent. It is one of the four support industrial companies of the group. Jointop group company fulfilled total sales of 760 million yuan(usd80 million) per year. Investment: The registered capital of shanghai world food co. Ltd. Is 5 million yuan. Up to now, shanghai world food co. Ltd. Has accomplished investment in capital construction, software and hardware of network, marketing team formation and floating capital to an amount of 40 million yuan and has formed a perfect sales network and a strong marketing system. Tenet of management: To enrich the people''s lives and initiate healthy consumption. Concept of management: Directed by the market, the company takes the cultivation of talent and establishment of network as the core of work, through sincere cooperation with all sides to create advantages of brand and products in both domestic and international markets. Production bases: A farm and production bases which occupies an area of 3000 mu of land is set up in neimenggu; production resource and production base are also located in xing''anling in northeast, qinbashan in northwest, dabieshan in huazhong. Orientation of products: Systems of products oriented by three characteristics: Wild(naturaland wild), green(freefrom pollution) and special(newand unusual). Product cultivation: The company sets up the r&d department to cultivate and seek production resources.15% of the total sales are used as production development fund. Marketing network: Branches and agencies have been set up in more than twenty large cities such as beijing, shenzhen, guangzhou, fuzhou, xiamen, hangzhou, ningbo, shanghai, nanjing, qingdao, taiyuan, qinhuangdao, shenyang, ha''erbin, etc. A perfect network provides with a solid guarantee for the spread of products. Marketing team: The company has storage of a great number of talents on marketing and management. The branches and agencies have a marketing team of 246 persons. A marketing team with high quality guarantees the sales of products. International market: With primary formation of the domestic marketing network, the company has turned to international market. Sincere cooperation: The company actively pushes forward academic cooperation. At present, steps have been taken on research and cultivation on food projects cooperated with huanan science and technology university, wuxi light industry university and asian institute of technology.